You’d be amazed at how much fun you can have designing something as simple as a couple of pairs of socks, but trust us when we say that these didn’t roll straight off the production line. Designer Matt Willey tinkered with prints, text and colourways until the 2pack was just right. And whether you’re looking to spice up an outfit with the custom diamond pattern Matt created for his range, or go more understated with some French lettering, if your top drawer’s full of odds, then look no further.